A fave, for sure. For mine it's simply the best vodka you will find in it's price class, bar none.

As a long-time cocktail bartender who has had access to scores of different vodkas, I don't understand why this vodka isn't the standard pour everywhere. I've worked in many places where the speed-rack vodka was more expensive than this and wasn't even half as good. My go-to for making a top-shelf vodka-based drink if cost is not an issue is usually Belvedere, but honestly, this is mostly just as good - it's beautifully smooth and clean and not harsh at all, and fits seamlessly into any number of cocktails and mixed drinks. I've done this side by side with Grey Goose and it blows that out of the water (Grey Goose is extremely overrated and overpriced, and is actually pretty harsh compared to this).