I loved pure blonde ciders. I would buy all the time. My favourite. Now way too expensive, never on special and smaller bottle. Such a shame. Mind you I see a few saying taste is now different too. I have gone back to low carb strongbow as can not justify the price of pure blonde even if they were my favourite.

It's a shame that its price fluctuates so much but it seems to be very expensive all the time. The bottles have gotten smaller too so I'm slowly reverting back to Stronbow because its better value, more alcohol and more product. Its a shame as it had great potential. The other thing is that taste varied from batches and some were very flat compared to others.

I'm so disappointed... Now it is too expensive, has shrunk, and tastes different, not good!

I used to love their old Pure Blonde Organic cider. Not sure why they changed the recipe, but it tastes horrible now; watered down, vile after-taste which makes me feel I need to brush my teeth straight away. Soooo disappointed because this used to be my go-to summer drink! If you like cider, avoid this one now and find a different brand.

I've been drinking Pure Blonde Cider for years and recently the bottle size and alcohol percentage has decreased and the price has increased by quite a bit! Perfect example of Shrinkflation and what an absolute let down by pure blonde to their customers. If I wanted to pay through the roof for weak drinks, I'd purchase a carton of vodka cruisers.. Safe to say ill be opting for an alternative brand and saying NO THANK YOU to Shrinkflation. Buyer beware