A longtime fan of Campari, which I drink classical Italian style, chilled with soda and ice, I found this "Australian Aperitf" on the same shelf and decided to try it. I did assume it was meant to be a Campari-style product and so mixed similarly (albeit with less water as a quick taste revealed it's relatively less strong in flavour). Nice enough but something missing...thought maybe it's meant to be drunk neat? That was wrong too, as product was still warm-ish from the shop. Will try again after bottle spends some hours in the fridge. I'm a long-time Campari fan, love the extreme bitter. Not to everyone's taste in Oz, where the word 'bitter' has negative connotations, I think. Maybe someone should put the suggested serving style onto the label?

A really refreshing, zesty, citrus-y aperitif. The most flavourful I've had.