Okay, so it doesn't have some of the fruity flavour of some of the craft beers that are so popular now. I quite like those, though I probably prefer Pacific Ale (I'll be trying the Better Beer Pacific Ale some time soon). That said, it's still a pretty good tasting beer and doesn't leave you feeling bloated - I like Pure Blonde for the same reasons, so if you like Pure Blonde you'll most likely enjoy Better Beer (taste is a bit different that said). Bg fan.