The perfect gift. We do things a little differently – and that’s what gives Jack Daniel’s its distinctive character. Our whiskey is charcoal mellowed drop by drop, then aged in our own handcrafted barrels. In fact, more than 150 years later, our Whiskey is still made the same way Mr Jack made it. By the way it looks. By the way it smells. And, of course, by the way it tastes.