Red Bull Energy Drink, Sugar Free, 250ml 4 Pack. RED BULL GIVES YOU WINGS. Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. A brand new product category Energy Drinks was born. WHEN TO DRINK Appreciated worldwide by top athletes, students, busy professionals and travellers on long journeys. WHAT’S INSIDE THE CAN Caffeine: Caffeine was already known by ancient civilizations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body. B-group vitamins: Vitamins are essential micronutrients that are required for maintaining normal body functions. Taurine: Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes. Aspartame and Acesulfame K: Aspartame and Acesulfame K are among the most-tested and most-used sugar substitutes worldwide. Alpine Water: Naturally, water is a main ingredient of Red Bull.