Johnnie Walker Blue Label is a velvety smooth and vibrant Scotch - the result of every lesson we’ve learned since John Walker first opened the doors to a small grocery store in Scotland in 1820.
The new design illustrates a visual journey from 1820 to today, celebrating the first steps our founder took to start a journey that would eventually take our whiskies from Scotland to the four corners of the world, and celebrates some of the rare discoveries that shaped the world as we know it.
Inside every bottle of Johnnie Walker Blue Label are remarkably rare, hand-picked single malt and grain whiskies from the four corners of Scotland. Just 1 in 10,000 casks from our unparalleled reserves of maturing Scotch whisky, carefully crafted and curated for generations, have the remarkable depth of character needed by our small team of whisky makers to craft Johnnie Walker Blue Label.
Among these exceptionally rare whiskies are casks from long-closed ‘ghost’ distilleries– whispers and echoes of generations past, bringing richness and depth to this whisky.
This award-winning whisky is handcrafted in small batches using bespoke vattings of rare whiskies matured in Sherry casks. In the Johnnie Walker portfolio, only Johnnie Walker Blue Label is crafted this way.